Playa Norte: The Best Beach in the Mexican Caribbean
If one beach defines Isla Mujeres, it’s Playa Norte. Repeatedly voted among the best beaches in the world, it sits at the northern tip of the island: fine white sand, water so calm and shallow you can wade out dozens of yards with the water at your waist, and a sunset that looks straight into the west.
Quick facts
- Location: northern tip of the island, steps from the Maritime Terminal.
- Water type: shallow, no waves, ideal for swimming and families.
- Access: free and public.
- Best time to arrive: before 10:00 am (shade and a spot).
- Don’t miss: staying for sunset.
Why it’s special
Unlike the east coast, there’s no surf or strong currents here: it’s ideal for swimming with the family, floating without a care, and for first-time snorkelers. The bottom is sandy, with a few rocky areas nearby where tropical fish — and, with luck, a ray — show up.
Its north-facing orientation gives it another edge: it’s the best spot on the island to watch the sunset, with the sun dropping straight over the sea.
Tips for your visit
- Arrive early (before 10 am) to grab a spot in the shade of the palms.
- There are beach clubs with loungers and service if you prefer comfort; you can also just lay down your towel in the public area.
- Use biodegradable sunscreen to protect the reef and ecosystem.
- Bring cash for drinks or lounger rentals.
- Stay for sunset: it’s the best on the island.
How to get here from Casa Yáax Juul Kin
Playa Norte is at the opposite end from the villa, on the north side of the island. By golf cart it’s about 15 minutes along the coastal road — a gorgeous drive in itself. Our concierge can help you rent the cart and plan your day. To understand all your transport options, read our guide on how to get around the island.
Ready to wake up on the Caribbean and drive to Playa Norte whenever you like? Check availability at Casa Yáax Juul Kin.
Frequently asked questions
Why is Playa Norte so famous? +
For its fine white sand and turquoise water — calm and shallow. It regularly appears on lists of the best beaches in the world and the Caribbean.
Can you swim at Playa Norte with kids? +
Yes. The water is shallow with no strong surf, making it one of the safest beaches in the area for families.
How much does it cost to enter Playa Norte? +
The beach is public and free to enter. You only pay if you rent loungers or order at a beach club.
What's the best time to visit Playa Norte? +
Early (before 10 am) to find shade, and at sunset, which is the best on the island.